Brand Tribez is the UGC-driven arm of Tribeez, a South African influencer agency designed to harness the power of authentic, relatable content. Brand Tribez focuses on creating high-volume, culturally relevant user-generated content (UGC) for brands, particularly in the retail sectors of FMCG, food, fashion, beauty, automotive, lifestyle, alcohol and tech. Through scalable, diverse, and velocity-driven content strategies, the division aims to drive meaningful digital results, such as increased brand share of voice, brand love, sales, and engagement.

Brand Tribez connects brands with real people who genuinely love their products, allowing them to share honest, relatable stories online. These authentic recommendations build trust, loyalty, and popularity, as people trust real experiences more than traditional ads.

The Future of Authentic User-Generated Content for Brands

Categories we excel in

Beauty: Collaborating with influencers to create engaging stories around beauty and personal care.

FMCG: Generating high-impact engagement to drive sales for fast-moving consumer goods.

Lifestyle: Highlighting homecare, travel, and retail experiences through authentic content.

Services: Shaping decisions for industries like finance, insurance, fitness, and more.

Tech: Sparking meaningful conversations around the latest tech innovations.

Food and Beverage: Connecting with niche communities through tailored, impactful campaigns.

And More: No matter your industry, we help your brand thrive with authentic, creative UGC solutions.

Harness the Power of Nano-Influencers

We have a network of over 10,000 nano-influencers across every category, ready to create authentic content through product or voucher exchanges. Our streamlined process ensures content delivery in under four weeks, a speed that sets us apart.

Using data-driven insights, we identify the top-performing nano-influencers in each category, ensuring your campaigns are both effective and impactful.

How Does Brand Tribez Work?

Brand Tribez partners with FMCG, beauty, fashion, and lifestyle brands to understand their needs and objectives.

We curate nano/micro-influencer tribes based on their relevance to the brand and their authentic connection to the product category.

Influencers and consumers are encouraged to create authentic, relatable UGC that reflects their real experiences with the product.

UGC content is distributed across platforms like TikTok, Instagram, and YouTube, ensuring volume, velocity, and variance in content.

Real-time performance metrics are tracked to optimise content for engagement, reach, and conversions.

How Does Brand Tribez Deliver For Your Brand?

  • Seamless Process

    From understanding your brand objectives to curating influencers, producing content, and tracking results, we ensure a smooth, data-driven process that maximises your digital presence.

  • Flexible & Scalable

    Whether it’s a short-term campaign or an ongoing UGC program, Brand Tribez is designed to scale with your brand’s needs.

  • Results-driven

    We focus on creating authentic content that drives digital results, including increased brand share of voice, engagement, and sales.

Get in Touch

Why Brand Tribez?

Authenticity: Real, relatable UGC with no paid partnership labels.

Volume & Speed: Content that keeps pace with digital trends through our V3 Model.

Community Focus: Building long-term tribes of loyal creators and consumers.

Proven Impact: Drive brand share of voice, engagement, and sales through UGC.

Make it stand out

V3 Content Engine: Brand Tribez offers a unique blend of Volume, Velocity, and Variance, ensuring content is produced at scale, quickly, and with diverse appeal.

Community Building: We don’t just connect influencers with brands; we foster long-term communities of loyal brand ambassadors who create continuous content.

End-to-End Solutions: From influencer selection to content amplification across various channels, we provide a comprehensive service that’s flexible and scalable for any brand with a wide range of UGC types: testimonials, unboxing, reviews, and product demos etc.

Performance Backed by Tribeez (Powered by Sprout Social): Brand Tribez is all about optimising UGC for ad performance on paid social platforms like TikTok, Instagram, and Meta through high-performing creator videos. Brand Tribez integrates UGC into social ads to drive clicks and sales, focusing heavily on social commerce for eCommerce brands.