Influencer
marketing
that gets
found.

An influencer marketing agency finds the right creators for a brand, briefs them, manages the content and approvals, amplifies the best work with paid media, and reports on what it moved. Tribeez does this across South Africa and Europe, with one addition: we start from the questions your buyers are searching, so the content keeps getting found after the campaign ends.

It depends on three things: how many creators you need, the size of their audiences, and how much of the content you want to own and run as paid media. A nano and micro creator programme built for content volume is priced very differently from a handful of macro creators built for reach. We scope every campaign to one all-in budget against a clear objective, and we report on what it moved, so you can judge the return and not only the reach.

Yes. Tribeez runs creator and influencer campaigns for European brands from our base in the Netherlands, alongside our home market in South Africa. The same team, tools and measurement cover both, which suits brands that sell in more than one market.

Influencer marketing borrows a creator's audience: the content goes out on their channels and earns reach and authority. UGC is content creators make for the brand to use on its own channels, in paid media and on product pages. Most strong programmes use both. In our model, influencers deliver reach, UGC creators answer the questions buyers are searching (that is the Answerz layer), Tribe Talk captures real reactions on the street, and Shop Minis puts the content on the product page.

Beyond reach and engagement rate. We look at what people did next: saves, shares, clicks and time on site. Then we track demand. Share of Search shows whether more people are searching for your brand against competitors, and Answerz Share shows how often your brand comes back as the answer when buyers ask category questions.

Making content that can be found when someone searches on TikTok, Instagram, YouTube or Pinterest. In practice the buyer's question is spoken in the first three seconds, written on screen and repeated in the caption, in the words buyers use. Content that opens with a hook but never states the question is invisible to search, even when it performs well in the feed.

Language models assemble answers from sources they consider credible, so being cited depends on third parties describing your brand in the context of the question. Creator video, reviews and community discussion are among the sources they draw on, which is why a bank of creator answers to real buyer questions helps.